The Philosophical Part.
Marketing’s digital revolution, has brought about a change in the profile of marketers, that have had to adapt and become a little more technical. It’s not about being a great developer in a particular language or even knowing a little of every language out there. Rather it’s about understanding the fundamental principles of how stuff actually works. When you login to Google, what actually happens? Do you know?
Much like Columbus’ egg, this understanding means some simple tricks become very obvious. This article is a great first piece to this new blog because it illustrates this perfectly. It covers a solution that is ridiculously simple and which most people will be able to achieve with their own tools, at least I hope! And yet it is something that makes a huge impact
to the efficiency
with which we, marketers, can leverage the email signature of all our employees, without them needing to do anything at all
but add it once!
There are 2 simple steps to getting this project to work, and if you have the same tools we do at Smartly.io, then you’d have the perfect solution.
But since this project is so simple I feel there is an opportunity to do something better. So, rather than providing you a step by step guide of what to do to for you to claim control of all your company’s employee email signatures, I’d like to attempt to teach a marketer to think differently, so you can do it yourself.
If you feel the approach isn’t for you, then just skip ahead to the bottom for the “solution” so to speak.